AI front desk · Nelson, Aotearoa

The front desk
for plumbers

You're up a ladder, the phone rings out, and that caller rings the next name on Google. Ruru answers, texts them back in seconds, and books the job, 24/7.

The morepork works the night shift, so you don't have to.
9:41Dave missed a call
D
Dave's Plumbing
Answering now
📞
Missed call · 9:41am
Hiya, Dave's Plumbing here. Sorry I missed you, I'm on the tools. What do you need sorted?
Hot water cylinder's burst, water everywhere
Ah no good. I can be there 2pm today or first thing tomorrow. Which suits?
2pm today please
Sweet, booked you in for 2pm. I'll text when I'm on the way 👍
Job booked in under a minute. While Dave was under a house.
78%
of customers buy from whoever answers first
1 in 3
calls to busy tradies go unanswered
24/7
Ruru answers, nights, weekends, on the tools
The difference

Same missed call. Two very different days.

Without Ruru

The call rings out

  • Phone rings while you're elbow deep in a job. You can't get to it.
  • They don't leave a message. They call the next tradie on Google.
  • By smoko, that job's booked with someone else.
  • You never even knew it happened.
With Ruru

The job gets booked

  • Ruru texts them back in seconds in your name.
  • It works out what they need and books it into your calendar.
  • Urgent ones get flagged straight to your phone.
  • You see every lead in one tidy dashboard.
The leak

How much are missed calls costing you?

Grab the sliders and put in your numbers. Most tradies are shocked by what comes up.

You're losing about
$58,240
in jobs every year
That's $4,853/month walking out the door.
Ruru catches the ones you'd never even hear ring.
Plug the leak
01

Missed-call text-back

The second you can't pick up, the caller gets a friendly text from your number. They reply, you've got the job, instead of losing it to the next tradie on Google.

Texts
✕ Missed call · 4:52pm
Sorry we missed you! This is Dave's Plumbing. What do you need sorted, and what suburb?
Blocked drain in Stoke, pretty urgent
Replied in 9 seconds
02

AI booking line

Answers every call like a real person, works out what the job is, and books it into your calendar. Spots the urgent ones (gas leak, no power, lockout) and pings you straight away.

Live call
Ruru
"Kia ora, you've reached Dave's Plumbing. I can get you booked in, what's the job and which suburb?"
✓ Booked · Thu 2:00pm · added to calendar
03

Win back old customers

I text your old customer list to get them rebooked. Most businesses see jobs come in within the first few days, cash that pays for Ruru before you've thought about it.

Reactivation
MT Mia T. Yes please ↩
HP Hone P. Friday works ↩
SM Sam M. Book me in ↩
TK Te Koha Keen ↩
JR Jess R. This week? ↩
PW Pete W. Sounds good ↩
AL Ana L. Yes! ↩
DK Dave K. Please do ↩
14 rebooking replies from one send
04

Review engine

After every job, Ruru asks happy customers for a Google review and quietly catches the unhappy ones first. More reviews means more calls, forever.

Reviews
SM
Sam M.
★★★★★

"Burst pipe at 6pm, booked within minutes and sorted same night. Couldn't fault them."

JR
Jess R.
★★★★★

"Actually answered the phone, rare these days. Fast and tidy."

+18 new reviews this month
05

Your lead dashboard

Every call, text, booking and recording in one clean screen. Nothing slips through, and you can see exactly what Ruru's brought in, down to the dollar.

Dashboard
Burst cylinder · Stoke$680Booked
No hot water · Richmond$420Urgent
Blocked drain · Nelson$310Booked
Quote · new buildTBCNew lead
Recovered this month
$6,240
How it works

Set up by me, start to finish.

01

A 10-minute chat

Tell me about your jobs, your hours, and how you like to talk to customers. That's all I need.

02

I build your Ruru

I set up your line, train the AI in your voice, connect your calendar and reviews, and test it end to end.

03

You stop losing jobs

Calls get answered, jobs get booked, reviews roll in, while you're on the tools, asleep, or at the kids' game.

Pricing

Pays for itself in one job.

I set everything up. No contracts, cancel anytime. All prices NZD + GST.

One flat price
$99/mo
Everything included. I handle the setup.
  • Missed-call text-back on every unanswered call
  • AI booking line that answers 24/7
  • One-off customer reactivation to your old list
  • Automated Google review requests after jobs
  • Your own lead dashboard to see everything
  • Urgent job alerts straight to your phone
Get started for $99/mo
Straight answers

The stuff tradies actually ask.

Will it sound like a robot?

No. I train it in your voice and your trade, so it talks the way you'd talk. Most callers don't pick that it isn't a person, and either way they get sorted fast.

What if I want to answer the call myself?

Your phone always rings first. Ruru only steps in when you can't pick up, so you never lose a call but you're never cut out of one either.

How long until it's up and running?

Usually by the end of the week. You do a 10-minute chat with me, I build the rest and test it before it goes live.

Do I need to be techy?

Not at all. There's nothing to install and no app to learn. I build it for you and send you one link to your dashboard.

What does setup cost?

Nothing extra. It's $99 a month, everything included, and you can cancel any time. No setup fee, no lock-in contract.

Is my customer info safe?

Yes. It's stored securely and only ever used to run your front desk. It's never sold or shared.

A

"I run a media agency for local businesses across NZ, and I kept hearing the same thing from tradies: 'I just can't get to the phone.' Ruru is the fix. It's built here in Nelson, set up by a real person, and made to do one thing, make sure you never lose a job to a missed call again."

Arlo Radford, Founder · Nelson, Aotearoa
Let's plug the leak

See exactly what Ruru would catch for you.

Book a free 10-minute call. I'll run your numbers and show you what's slipping through. If it doesn't stack up for your business, I'll tell you straight.

Book your call
Book a free 10-min call